Search Engine Optimization Made Easy Is What Every Small Business Needs

Search engine optimization made easy with a well-known WordPress plugin. If you haven’t heard of Yoast yet, then you should really add this well-known WordPress (now available to Shopify store owners as well) plugin to your small business website’s tech stack.

Why Do I Need To Work On My SEO?

Businesses that have a SEO strategy in place, have a better chance of being found during a Google search than those who don’t even know what the acronym stands for. In other words, if you want to remain a viable business, you need to work on your online presence and that involves optimizing your content for search engines.

Search Engine Optimization Made Easy With Yoast

Yoast makes sure your site meets the highest technical SEO standards. In addition, it also gives you the tools to optimize your content for SEO and overall readability, while making it rather easy and intuitive.

By following Yoast’s guidelines, you can write content for your posts or pages, which ticks all the boxes for search engine optimization.

So How Does Yoast Work?

Yoast’s popularity is due in part to its availability. A free version of the plugin has all the necessary features to improve your SEO. For instance, all the guidelines to increase your post/page SEO score are readily available in the free version. In the screen shot below you’ll see how simple the on-page process is:

Search Engine Optimization Made Easy With Yoast | Screenshot of Yoast plugin on the post of a WordPress site - Juan Rojo Design Toronto

As you can see on the image above, simplicity is at the core of Yoast’s functionality. By using what can best be described as a stop light system, the plugin lets you know when you are hitting a green light (great SEO score), an orange light (good SEO score) or the dreaded red light (completely missing the mark).

Search Engine Optimization Made Easy With Yoast | Screen shot of Yoast plugin's SEO checklist for optimzal ranking - Juan Rojo Design Toronto

Do not despair, you are not crafting optimal SEO content in the dark. Shown in the image above is the checklist you need to follow in order to achieve a better SEO score. It doesn’t get any more simple than that!

In conclusion, if you don’t have a SEO strategy in place today, you should at least try to optimize content for your key pages/posts by using Yoast. However, if you still don’t feel like it or don’t have the time, maybe you should look into our  WordPress Maintenance Plans.

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About Me

I’m a Toronto Web Designer, specializing in WordPress. I’m also an Email Designer, designing and coding templates for Mailchimp and Campaign Monitor, as well as any other email marketing platform using HTML email. If you need help getting your email campaigns optimized for mobile devices, as well as getting better insights from each deployment, then we definitely need to talk. Oh, I also love coffee, so you’ll see the occasional espresso-related blog post from time to time.

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