Digital Marketing Tech Stack

You might be inclined to think a full-stack digital marketing agency is akin to a “jack of all trades, master of none”. However, after more than 10 years working in the space (i.e. building websites for clients, managing email marketing campaigns & automation, as well as social media and ppc campaigns, we can confidently say we provide turnkey solutions. Building a website is just the start of a digital footprint for a company/brand.

There’s a specialist for about every aspect of a digital marketing strategy (i.e. designer, developer, email marketing manager, social media manager, seo specialist, etc.). The list is long and most companies find themselves overwhelmed with the choices and their offering. Why not go with an agency that can cover all the bases, so you don’t have to run around searching for the right person for just one aspect of your digital marketing strategy?

Low-code or no-code are methods of designing and developing apps or websites using intuitive drag and drop tools that reduce or eliminate the need for traditional developers who write code. At Juan Rojo Design, we firmly believe low-code (or no code) is the future of web development. All of our clients’ websites have been developed using low-code tools such as Elementor Pro or Webflow. This approach has allowed us to provide a much faster time to development for our small and mid-size business clients. Gone are the days of spending months and tens of thousands of dollars on a website.

Quite the contrary! Low-code platforms allow you to speed up development, allowing a full-stack digital marketing agency to cover other important aspects of building a website, such as accessibility, technical SEO and performance. As mentioned before, we do more than just build websites. We become your guide through the digital landscape, after your website has been launched. In other words, we want your website not only to look good but also generate leads for your business.

This is a tricky one, because even though low-code platforms allow you to build a full website using drag & drop tools, you still need to design the layout of the site before you start development. Are you a designer? If the answer is no, then using a low-code tool to design your website might still prove extremely overwhelming.

This is a debate that is constantly being reignited about every other month on social media. The reality is that both tools can provide you with a fuly functional site. However, there are a few things you should take into consideration before commiting to either one. WordPress is an open-source content management system (CMS) installed on your hosting server, while Webflow is a SaaS application that handles everything for you. In other words, with Webflow you don’t need to worry about updates or security, as they are all handled by the platform. If you are working with WordPress, that responsibility falls on you or the digital marketing agency managing your site. Having said that, WordPress powers about 40% of ALL sites on the web. Because of its longevity and the community around the platform, you can take on about any challenge from a functional standpoint by simply adding a plugin. In the case of Webflow, depending on the requirements, you might need to use actual code to add the desired functionality.

Elementor Pro has allowed us to turn WordPress into a low-code development platform. What does that mean for our agency? We are now able to design and develop full websites in half the time it took us before. That bump in speed also gave us breathing room to spend more time taking care of other critical aspects of website building, such as technical SEO and accessibility.

There are instances where the client has had a bad experience with WordPress, because of the learning curve associated with using the platform. In addition, they might not be too keen on performing updates themselves. Let me be frank, I love WordPress, but the amount of maintenance required to keep a WP site running smoothly is something that turns a lot of people off, even when maintenance packages are offered. Therefore, there’s been a proliferation of other “closed” platforms over the past 10 years, such as Wix, Squarespace and other solutions offered by hosting platforms. Out of all those solutions, Webflow might be the one better positioned to scale from small business to large enterprise. However, their enterprise plan’s cost is rather high, just like Shopify’s Plus plan.