Totum Life Science needed to optimize their UX so their potential clients would have an easier time identifying all the different options available. The project called for the implementation of Elementor in the back end of their site and a redesign of their navigation to be a mega menu.
Totum Life Science’s website required a major redesign but we decided to do it in stages, while keeping the same visual identity (fonts & colours). The first stage of the redesigned involved the navigation, which was not very intuitive and poorly designed. The second stage would be to rebuild their Team page, which up until that point, was built using a plugin, so the staff didn’t have any dedicated pages on the site. The third stage required the creation of individual service pages for the eight (8) services offered at their Wellness Clinic.
In addition, landing pages were also created for collaborations between Totum and other businesses, offering Totum’s services to their clients.
We enrolled Totum Life Science in one of our WordPress Maintenance Plans, which provides managed WordPress hosting, added security and daily backups. Design and development of the navigation section started promptly after that. We worked closely with Totum’s SEO agency, CanRank, to determine the best way to setup the menu for maximum conversions.
Our work with Totum is ongoing, as we update their site for new staff, create landing pages for new collaborations and work closely with CanRank to find new way to optimize conversions.
Is your website not getting enough traffic? Haven't updated your online presence in a while and it shows? Need a trusted digital marketing resource for your business? Get in touch today!
