In this example, you might also add another image to the campaign directly below the other that displays a women’s product if the contact’s gender is “female.”
When the campaign is sent, the images will hide or display based on whether the contact is tagged as male or female. In ActiveCampaign, you are able to create these conditions using tags, which were just introduced just over a year ago in Mailchimp. However in Mailchimp, you can’t use the tags for conditional content. Instead, you have to create and use custom fields.