Forward to a Friend Link in Email for Campaign Monitor

Incorporating a “Forward to a Friend” feature in your email campaigns can significantly enhance your marketing reach. Campaign Monitor offers a straightforward method to implement this, allowing recipients to share your content seamlessly.

Benefits of Encouraging Email Forwarding

• Expanded Audience Reach: When subscribers forward your emails, your content reaches potential new subscribers who might not be on your mailing list, thereby broadening your audience.
• Enhanced Credibility: Recommendations from friends or colleagues carry weight. A forwarded email serves as a personal endorsement, increasing the likelihood of engagement from new readers.
• Improved Analytics: Utilizing the “Forward to a Friend” feature allows you to track sharing activity, providing insights into your content’s shareability and reach.

Implementing the “Forward to a Friend” Link in Campaign Monitor

Campaign Monitor simplifies the process of adding a “Forward to a Friend” link:

• Access Your Campaign: Log in to your Campaign Monitor account and select the email campaign you wish to edit.
• Insert the Tag: In the email editor, place the <forwardtoafriend> tag where you want the link to appear. This tag will generate a link directing recipients to a page where they can forward the email to up to five friends.
• Customize the Link Text: You can personalize the anchor text by enclosing it within the tag. For example: <forwardtoafriend>Share with a friend</forwardtoafriend>.
• Test Your Email: Before sending, use the preview function to ensure the link operates as intended.

Best Practices for Encouraging Email Forwarding

• Clear Call-to-Action: Prompt readers to share by including a compelling call-to-action near the “Forward to a Friend” link.
• Incentivize Sharing: Offer incentives, such as exclusive content or discounts, to encourage subscribers to forward your emails.
• Monitor Engagement: Regularly review analytics to understand how often your emails are forwarded and adjust your strategies accordingly.

Conclusion

By leveraging Campaign Monitor’s “Forward to a Friend” feature, you can effectively expand your email campaign’s reach and gain valuable insights into your audience’s sharing behaviors.