Voice Search Optimization: Unlocking the Future

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Voice Search Optimization | Picture of a young black woman giving instructions to Siri on her iPhone in a city sidewalk - Juan Rojo Design Toronto

With the rapid ascent of smart speakers and voice-activated devices, voice search is no longer just a sci-fi fantasy. It’s quickly becoming an integral part of our everyday life. Therefore, mastering voice search optimization (VSO) is pivotal for any digital strategy.

Voice Search Optimization | Concept illustration of multiple individuals giving instructions to their phones - Juan Rojo Design Toronto

The Rise of Voice Search: Bing’s Revelations

According to recent data from Bing, over 40% of adults now use voice search at least once a day. In other words, this isn’t just a passing trend – it’s a seismic shift in how users interact with search engines. It is predicted that by 2024, the global voice recognition market will be worth $26.8 billion, and there will be 8 billion voice-enabled digital assistants. For instance, the following table displays the percentage of people using voice-assisted search by consumers:

Digital AssistantsPercentage Of People
Google Assistant36%
Apple’s Siri36%
Microsoft Cortana19%
Amazon Alexa25%
Source: Backlinko

Why Voice Search Optimization Matters

Voice search queries differ significantly from typed queries. They’re often longer, more conversational, and posed as questions. For instance, instead of typing “weather New York”, one might ask, “What’s the weather like in New York today?”. Above all, these queries are intent-driven, meaning users usually expect immediate and accurate answers.

Essential Tips for Voice Search Optimization

  1. Focus on Conversational Keywords: Voice searches are conversational. In addition to short-tail keywords, integrate long-tail, colloquial phrases into your content.
  2. Optimize for Local Searches: “Near me” queries are popular in voice searches. Therefore, ensure your business’s online presence is optimized for local searches.
  3. Fast Loading Times Matter: Voice search users seek swift answers. Ensure your website loads quickly to retain their attention.
  4. Provide Clear Answers: Often, voice search is about seeking specific answers. Structure your content in a way that answers questions directly and concisely.


Voice Search Optimization | Screen shot of iPhone screen displaying search results after prompting Siri to find ActiveCampaign Experts in Toronto - Juan Rojo Design Toronto
Screen shot of iPhone screen displaying search results after prompting Siri to find ActiveCampaign Experts in Toronto


Bing’s data also highlights the importance of featured snippets in voice search. When users ask a question, search engines often pull the answer directly from these snippets. Similarly, securing a spot in featured snippets can significantly boost your visibility in voice search. For instance, the search result below is showing a featured snippet inside the red rectangle.

Voice Search Optimization | Screen shot of Google search results showing exactly what a featured snippet is, highlighted inside a red rectangle - Juan Rojo Design Toronto

In Conclusion

Voice search is not just an emerging trend; it’s the future. And with more people relying on voice-activated devices, the need for voice search optimization becomes imperative. By understanding user behavior, optimizing for conversational queries, and targeting featured snippets, businesses can effectively navigate this new frontier.