Selling Online with Etsy: A Guide for Entrepreneurs

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Selling Online with Etsy | Picture of young woman writing on a notebook atop her draft board - Juan Rojo Design Toronto

Selling online with Etsy is the easiest way to get started with online selling. With the increasing popularity of online shopping, more and more people are looking for ways to start selling their products online. If you’re an entrepreneur, artist, or crafter, selling on Etsy could be a great way to reach a large audience of potential customers.

Etsy is an online marketplace that specializes in handmade, vintage, and unique goods. It has over 60 million active buyers and 2.7 million active sellers, making it a great place to reach a large and engaged audience. In this guide, we’ll go over the steps you need to take to start selling on Etsy and make the most of this opportunity.

Step 1: Set up an Etsy account

Selling Online with Etsy | Screen shot of Etsy marketplace - Juan Rojo Design Toronto
Screen shot of Etsy’s Home Page

The first step to selling on Etsy is to set up an account. To do this, go to and click on “Sell on Etsy” in the top right corner of the page. From there, you’ll be prompted to create an account by entering your email address and creating a password.

Once you have your account set up, you’ll need to fill out your seller profile. This includes adding a profile picture, a short bio, and information about your shop. You’ll also need to set up payment methods and shipping options.

Step 2: List your products

Selling Online with Etsy | Screen shot of product listings on Etsy's Shop Manager dashboard - Juan Rojo Design Toronto
Screen shot of product listings on Etsy’s Shop Manager dashboard – Uploaded via Printful integration

Once you have your Etsy account set up, you’re ready to start listing your products. To do this, click on “Listings” in the top menu and then “Add a listing”. From there, you’ll be able to add a photo of your product, a title, description, and price.

It’s important to make sure that your product listing is clear, concise, and appealing. Use high-quality photos and write a detailed description that includes information about the materials used, size, and care instructions.

Step 3: Promote your shop

Once you have your products listed, it’s time to start promoting your shop. There are several ways to do this, including:

  • Social media: Share your Etsy shop on social media platforms such as Facebook, Instagram, and Twitter.
  • Networking: Reach out to friends, family, and other entrepreneurs to let them know about your shop.
  • Marketing: Consider running a targeted advertising campaign on platforms like Facebook or Google to reach potential customers.

Step 4: Process orders and ship products

Selling Online With Etsy | Screen shot of Printful's dashboard displaying the integration with an Etsy store - Juan Rojo Design Toronto
Screen shot of Printful’s dashboard displaying the integration with my Etsy store

When you receive an order on Etsy, you’ll receive an email notification. From there, you’ll be able to view the details of the order, including the customer’s shipping address and the items they’ve purchased.

It’s important to process orders and ship products promptly to keep your customers happy and ensure positive feedback. Be sure to communicate with your customers throughout the process, providing tracking information and answering any questions they may have. However, if you are planning to drop ship your products, you’ll only have to handle marketing and customer service, as maintaining and storing inventory will be handled by your chosen fulfillment company.

Step 5: Manage your shop

Managing your Etsy shop involves keeping track of your sales and finances, and making changes to your shop as needed. You can access this information by clicking on “Shop Manager” in the top menu.

From there, you’ll be able to view sales and revenue data, as well as manage your listings and update your shop information. You’ll also be able to see customer reviews and respond to any questions or concerns they may have. Etsy also has an integration with Quickbooks, so if you hit it big, reconciling sales with invoices won’t be that much of a headache.


Selling on Etsy can be a great way to reach a large audience of potential customers and grow your business. By following the steps outlined in this guide, you can set up an Etsy account, list your products, promote your shop, process orders, and manage your shop effectively.