Marketing automation is the perfect tool for small businesses. As a small business owner, I need to wear many hats, from bookkeeper to digital marketing strategist and everything in between. In other words, the work of many departments has to be performed by a single individual and that person also has to dedicate as much time as possible to their core business.
Wouldn’t you like to be able to put your marketing strategy on autopilot and still deliver personalized content that creates actual relationships with your clients? The best way to differentiate yourself from the competition is by delivering a great product/service, accompanied by exceptional customer service and effective communication between you and your clients.
If your business revenue also depends on sales reps, then it’s crucial that leads coming through your site are automatically assigned and nurtured as quickly as possible, without you having to make a phone call or send an email to your sales team. In the accompanying video, you’ll hear straight from ActiveCampaign on the importance of using marketing automation.