Why Do You Need Marketing Automation?
SPEND MORE TIME ON YOUR CORES BUSINESS
Until recently, marketing automation was the domain of expensive platforms requiring exorbitant onboarding fees and the help of a certified consultant. When you work with us, you get access to the powerful marketing automation features of ActiveCampaign with the added benefit of a dedicated resource for all your digital marketing needs.
In the following video, you will see how a small business in Chicago is using affordable marketing automation from ActiveCampaign to increase their bookings for their food tours and get repeat business, by nurturing relationships with their existing customers.
Marketing automation goes way beyond email marketing! As a small or mid-sized business, you’ll increase your productivity and free up resources by making use of all the features a true marketing automation platform offers.
Why Use Marketing Automation?
IT’S THE PERFECT TOOL FOR SMALL BUSINESSES
Marketing automation is the perfect tool for small businesses. As a small business owner, I need to wear many hats, from bookkeeper to digital marketing strategist and everything in between. In other words, the work of many departments has to be performed by a single individual and that person also has to dedicate as much time as possible to their core business.
Wouldn’t you like to be able to put your marketing strategy on autopilot and still deliver personalized content that creates actual relationships with your clients? The best way to differentiate yourself from the competition is by delivering a great product/service, accompanied by exceptional customer service and effective communication between you and your clients.
If your business revenue also depends on sales reps, then it’s crucial that leads coming through your site are automatically assigned and nurtured as quickly as possible, without you having to make a phone call or send an email to your sales team. In the accompanying video, you’ll hear straight from ActiveCampaign on the importance of using marketing automation.
Benefits of Marketing Automation
MAKE YOUR ONLINE PRESENCE WORK FOR YOU
You have a great looking website, with all the proper content optimized for SEO and yet your sales or services are not picking up as you expected. What to do next? With the right marketing automation platform for your small to mid-size business, you can get a LOT accomplished, even if you are a one-person operation, like my studio. Here are few of the features available to you when using ActiveCampaign.
AUTOMATE THE LIFE CYCLE
Adjust contact data, move contacts, send specific follow up campaigns. Trigger actions via site visits, emails (sent or received), SMS interactions, and more.
CAMPAIGNS ON AUTOPILOT
Have campaigns initiate with dynamic content whenever you update your website or post new content. Perfect for blog updates, product announcements, and ecommerce.
AUTO IMPORT CONTACTS
We can automatically fetch and add new contacts from your favorite CRMs, eCommerce platforms, customer service solutions, and more.
SMART EMAIL CONTENT
Dynamically show different content in your messages depending on your contact’s data, interactions, social data, and interests.
SOCIAL ANALYSIS
View all social reactions to your campaigns in real time. Set up actions to take place when a contact shares your campaign.
UP-TO-DATE NOTIFICATIONS
As contacts move through work flows and perform actions you can notify specific people so they can follow up or take action.
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
Are you thinking of automating your email marketing strategy for your business, updating your website or simply having an email template designed and coded for your email marketing campaigns? Then let’s talk!