If you are currently using ActiveCampaign to send multiple versions of the same campaign to different audiences, you definitely need to give dynamic content a try. These are some of the case scenarios where you would definitely benefit from using this feature:
- Sending bilingual/multilingual campaigns to the same distribution list
- Campaigns with different signatures for sales reps
- Campaigns with different content/offers for different store locations
Needless to say, in order to make use of dynamic content, you need to have robust data that will allow you to segment your audience properly. This course not only shows you how to use the feature, but also how to prepare the list properly and the different methods to capture that information on your website or at your store/business.