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How To Create A Customer Journey In Mailchimp

How To Create A Customer Journey In Mailchimp


How to create a customer journey in Mailchimp is easier than you think. However, you need to follow certain steps in order to “activate” it properly. Once setup, you can forget about sending repetitive emails, such as birthday emails, as those campaigns will be sent automatically every year. You might want to change the design of the birthday email on a yearly basis though.

Learn how to tackle this feature by following these lessons:

  • Lesson 1 – Creating a New Journey
  • Lesson 2 – Preparing Your Audience
  • Lesson 3 – Building The Journey
  • Lesson 4 – Creating The Campaign For The Journey
  • Lesson 5 – Activating The Journey and Final Comments

Start concentrating more on your core business and let automation work for you.


How to create a customer journey in Mailchimp is a short course explaining the process of setting up an automation. For instance, you can configure it to send birthday emails automatically, every year.

Bear in mind, you’ll need to have the necessary data (birthday field) in order to trigger your journey. In other words, you audience and the data that you keep on it is crucial to create a customer journey in Mailchimp.

Using the Customer Journey feature in Mailchimp will help you gain more insights about your customers. In conclusion, you will be able to automate repetitive tasks and make your small business look as if it’s operating on a much larger budget.

How to Create a Customer Journey in Mailchimp - Juan Rojo Design | Toronto

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