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How to create a customer journey in Mailchimp is easier than you think. However, you need to follow certain steps in order to “activate” it properly. Once setup, you can forget about sending repetitive emails, such as birthday emails, as those campaigns will be sent automatically every year. You might want to change the design of the birthday email on a yearly basis though.

Learn how to tackle this feature by following the lessons below. Start concentrating more on your core business and let automation work for you!