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Online Retailer Implements The World’s First ‘Internet Explorer 7 Tax’

First Internet Explorer 7 Tax
To encourage customers to enter its website with a more up-to-date internet browser, Australian online retailer Kogan has claimed to have implemented the world’s first ‘Internet Explorer 7 Tax’.

According to a blog post on Kogan’s website, a new 6.8% tax will be implemented on all products purchased by customers who insist on using the ‘antique browser’.

The reason for this tax is to recoup the time and costs involved in rendering its new website into the outdated IE7.

They humorously add that customers can avoid paying the tax by simply downloading an up-to-date browser such as Google Chrome, Mozilla Firefox, Safari, Opera or upgrade their IE to the more recent version.

It seems like an innovative way to get people to upgrade their web browser—what do you think?

Online Retailer Implements The World’s First ‘Internet Explorer 7 Tax’ – DesignTAXI.com.


February 12, 2014
Juan Rojo
  • Omar Smith
    March 22, 2014 at 5:37 pm -
    Reply

    Funny as it is, it sounds wide open to abuse by hardware and software manufacturers alike.
    hardware over three years old probably doesn’t run the latest software that well – pay websites to charge for old software and you’ve just opened the floodgates to make perfectly good hardware and software redundant ahead of its time.

    And what about the IT systems in schools, colleges or Public Services? None of these are known for running the latest possible IT system due to the cost and effort in upgrading.

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