Marketing Automation For Small Businesses
Marketing automation for small businesses refers to the use of software and technology to automate repetitive tasks associated with marketing. This technology allows small businesses, like yours, to streamline their marketing efforts. Think of marketing automation as your own digital personal assistant.
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Streamlining Your Marketing Efforts For Big Results
One of the biggest benefits of marketing automation for small businesses, is that it allows them to target their audience more effectively. By using software to gather data on customer behavior and preferences, businesses can create highly targeted campaigns that are much more likely to be successful. This can lead to increased conversion rates, higher sales, and a better return on investment for marketing efforts.
In the following video, you will see how a small business in Chicago is using affordable marketing automation from ActiveCampaign to increase their bookings for their food tours and get repeat business, by nurturing relationships with their existing customers.
Marketing automation goes way beyond email marketing! As a small or mid-sized business, you’ll increase your productivity and free up resources by making use of all the features a true marketing automation platform offers.
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Is Marketing Automation A Good Fit For Small Businesses?
Another key benefit of marketing automation for small businesses is that it allows them to scale their marketing efforts. Therefore, with the ability to automate repetitive tasks, businesses can easily expand their reach and target new audiences. This can be especially beneficial for businesses looking to grow or expand into new markets.
Social media marketing automation is also a popular option. For instance, with this type of automation, businesses can schedule and publish posts, track and respond to comments, and more. This can save businesses a significant amount of time and effort.
Lead generation is another area where marketing automation can be extremely beneficial. By using software to gather data on leads, businesses can create highly targeted campaigns that are much more likely to result in conversions. This can include things like web forms, landing pages, and lead magnets.
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Benefits of Marketing Automation
You have a great looking website, with all the proper content optimized for SEO and yet your sales or services are not picking up as you expected. What to do next? With the right marketing automation platform for your small to mid-size business, you can get a LOT accomplished, even if you are a one-person operation. Here are few of the features available to you when using ActiveCampaign.
Automate the life cycle
Adjust contact data, move contacts, send specific follow up campaigns. Trigger actions via site visits, emails (sent or received), SMS interactions, and more.
Campaigns on auto pilot
Have campaigns initiate with dynamic content whenever you update your website or post new content. Perfect for blog updates, product announcements, and ecommerce.
Auto import contacts
We can automatically fetch and add new contacts from your favorite CRMs, eCommerce platforms, customer service solutions, and more.
Smart email content
Dynamically show different content in your messages depending on your contact’s data, interactions, social data, and interests.
Social analysis
View all social reactions to your campaigns in real time. Set up actions to take place when a contact shares your campaign.
Up-to-date notifications
As contacts move through work flows and perform actions you can notify specific people so they can follow up or take action.